Communicate Effectively at the Direct Leadership Level Essay

a.Mass communication enables you to communicate information to large numbers of people in a relatively short time. .Identify the principles of interpersonal transactional communication a.First principle – You cannot NOT communicate. i.Each day we receive thousands of behavioral cues to communicate. We choose which are worthy of our attention. We interpret or attribute meaning to each of these cues. We learn to accept some cues and reject others. We select the cue we will respond to and how we will communicate that response. Through this process, we assign purpose to each communication. Communication with purpose cannot be random. This conditioning process begins early in life. b.Second principle – Communication is predictable. i.Whenever you choose to recognize some sensory cue, you must organize the information in some personally acceptable way. The easiest way to do this is  to compare the behavior you now sense to all the behaviors you’ve ever known. As you repeat this process, you come to expect certain patterns of communicative behavior from certain people in certain situations. You learn to categorize people and their responses by paying attention to the feedback you get from people when we communicate with them. In this way, you improve the effectiveness of your communication by learning more about your own and the other person’s communicative patterns. c.Third principle – Communication is a â€Å"chicken and egg† process. i.Think of yourself as a simultaneous and continuous sender and receiver. Because communication occurs constantly in some form, it is difficult to determine whether you communicate first and respond last or vice versa. However, does it really matter? We define the context of our communication through punctuation. Punctuation is simply assigning specific beginning and ending points along the line of the continuous communication process. Human communication, as a dynamic process is best understood as a system where senders are simultaneously receivers and receivers are simultaneously senders. d.Fourth principle – Communication occurs at two levels. i.Communication not only conveys information, but at the same time imposes behavior. All interpersonal communication occurs at two levels: content and process. â€Å"The Dynamics of Human Communication† refers to the two levels as content and relationship while the USASMA model refers to them as content and process. We will use content and process. Content communication conveys information. Process communication (tone, context, gesture, and other nonverbal action) sends instructions to the receiver about how to interpret the message. When the content message does not match the process message, conflict and mistrust form in the mind of the receiver. e.Fifth principle – Transactions are between equals or up–and–down. i.You relate to people as equals or as nonequals. A typical example of a nonequal relationship is that of the mother–infant pair. Nonequal relationships include two different positions: one communicator is in the superior, or one–up position, while the other is in the one–down, or inferior position. Do not equate the words â€Å"up† and â€Å"down† with judgmental terms as â€Å"good,† â€Å"bad,† â€Å"strong,† or â€Å"weak.† Nonequal relationships are often set by social or cultural factors. It is usual for one–up persons to define the nature of the relationship. f.Sixth  principle – Communication is a sharing of meaning. i.This means that what meaning one person assigns to a word or image may not be the same as the meaning assigned by someone else to the same word or image. Each of us has our own system of classification, our own filtration system, by which we assign meaning. When we share our assigned meanings (GUESSES) with others, we expose some of our self–hoping that the other will understand us and interpret our meaning as we do. 4.Identify the relationship between listening and effective oral communication a.The Three Myths about Listening i.Listening is a natural process.- If you believe that listening occurs naturally, like breathing, then it follows that you never need to learn how to do it. Listening is a skill just like driving a golf ball or firing a rifle. You develop the skill just as you would any other skill. ii.Listening is the same as hearing.- Hearing is a natural process, but as we stated above, listening is a skill that we develop. We can train ourselves to â€Å"not listen† or to listen selectively. iii.Listening is the same as paying attention.- Many times we pretend to listen when we really are not. The receiver of the communication must indicate to the speaker that he is being heard and understood. The receiver indicates attention through both verbal and nonverbal indicators. b.Overview i.Let’s look at listening from a different approach, in relation to four types of internal and external responses to spoken messages. These responses range from very casual, almost accidental, to very deliberate and purposeful types of responses. They are not orderly stages that you go through when listening, nor a sequence that must be followed. All or only a few of these may occur within one set of listening transaction, or they may be skipped or types may be applied in any sequence. The four types are reflex, content, relational or active, and introspective listening. c.Type I, Reflex Listening i.A very basic kind of listening involving little more than hearing and a recognition that some noise has come to you. Reflex listening is very common in social settings, classrooms, public settings, and in concerts. Reflex listening involves primarily â€Å"guidance† noises where you can move out of  danger, approach and engage prospective pleasant experiences, but stay tuned to hear other important messages should they occur. d.Type II, Content Listening i.This type of listening is the one most frequently referred to when teachers and managers (leaders) criticize â€Å"poor† listening. Learning in school, receiving instructions on the job, getting information about what to do and how to run your life, are all involved in the content level. You listen to learn and to understand and to somehow retain information. An important dimension of content–type listening is an ability to detect which messages are accurate, useful, sound, truthful, reliable, and relevant. e.Type III, Relational Listening i.Listening is important not only in relation to getting the content of the message called â€Å"deliberative listening† but also in another dimension called â€Å"empathic listening.† This empathic dimension to listening includes active listening. Active listening reflects a whole orientation to life and to people–one which implies that to listen is to have the creative power to imagine how it would make sense to say what the other person is saying. It says that the other person (the speaker) is fundamentally important and worth listening to. How do you â€Å"do† active listening–by listening to a person without passing judgment on what is being said, and mirroring back what has been said to indicate that you understand the feelings the speaker was putting across. Effective communication is free to happen when threats have been removed. By the mirroring process, you help build a climate in which you can be accepting, noncritical, and non–mor alizing. f.Type IV, introspective listening i.Focus in this type of listening is on having something happen to the listener, not to the speaker. It may be the inner enjoyment of hearing poetry or music or spoken endearments. You experience something when you listen introspectively. Introspective listening has the quality of listening with a very open mind, but it also has the uncommon quality of applying your own deep understanding of your personal commitments and of the persuasion process as you evaluate the speakers’ messages.

Water Privatization in Argentina Essay Example | Topics and Well Written Essays - 1250 words

Water Privatization in Argentina - Essay Example Owing to the presence of outstanding externalities, there is the need for the proper elimination of sanitation residuals that taint the sector. Water privatisation seeks to participation of the private sector with regard to provision of sanitary and water services to residents of the said region. The concept of water privatisation has remained controversial the world over, with the proponents presenting the efficiency and quality services delivered. Privatisation in the water industry often entails three aspects namely outsourcing, design, building and operation, and asset sale. This way, private companies can be contracted to provide various water and sanitary services in accordance to the stipulations agreed on. The companies are often required to design, build and operate a comprehensive system for the dispensation of water services to residents. The process also involves the release of government-owned assets or companies to the private sector for running and maintenance. This pa per seeks to highlight water privatisation in Argentina with regard to history and aspects relating to effects in the society. Privatisation was widespread throughout Latin America in the 1990s including Chile, Brazil, Bolivia, and Argentina to name but a few. During the early 1990’s privatization of services and liberalization of exchange and trade systems was regarded as an easy solution to the problems of deteriorating infrastructure and unbalanced public finances. These changes contributed to economic stability and increased growth as part of a program of direct foreign investment that began in 1995 until the late 1990’s when political instability and social tensions affected economic performance. Argentina forms a prime example of privatisation in the water sector that received backing from the International Monetary fund and the World Bank (Huey, 2010). The period between 1991 and 1999 saw the successful privatisation of water and sanitary services in Argentina t o covering 60% of the population in 28% of the countries municipals. Previously, water services had been under the management of public enterprises at the provincial level and as such, the government had no jurisdiction with regard to privatisation (Galiani et al, 2005).Under these circumstances, the country relied on a single company, ObrasSanitarias de la Nacion (OSN), to deliver water and sanitary services. The company held the largest operation in its mandate with regard to infrastructure and clientele. Seeing the need for change in the status quo, the World Bank exerted pressure on the Argentine government to decentralise the services (Olleta, 2007).The privatisation of OSN came about three years later after the initial appointment following restructuring changes that were required. A French company through its subsidiary, sought to purchase the government-run water company and establish a new company by the Aguas Argentinas. This move was aided by the World Bank who has stakes in the consortium as it funded the company in support of the comprehensive privatisation program. The company was charged with task of supplying clean water to the citizens as well as transporting and treating sewage. The company made returns on their investment and was regarded as a success owing to their enormous profits (Public Citizen, 2003). The concession contract was, however revoked in 2006 after 13 years of services to the citizens; with the main reason believed to contribute to the cancellation of the concession was the economic crisis in the years following 2000. The government argued that the company failed to achieve its targets as cited in the contract with regard

Business Law and Ethics Essay Example | Topics and Well Written Essays - 500 words - 1

Business Law and Ethics - Essay Example Ethically it becomes the responsibility of the all the relevant stakeholders to ensure that the cost allocations are made in accordance with the ethically acceptable procedure. This also means that the inefficiencies of the government in allocating costs properly shall be identified and must be shared in order to restrict the loss. If alternative cost allocation mechanism is faulty, it is most certain that the losses will be incurred and overall responsibility of failure will therefore fall on those who basically fail to properly account for the alternative costs identified at the initial stage. It is also important to understand that the overall cost allocation and prevention of loss must be devised in such a manner that it can provide an organization enough time to prepare for its response in case of extreme external situations. The greater role of regulators therefore may serve as an strong deterrence against such type of approaches. The article that I am going to discuss is about the â€Å"fees on debit and credit transactions raise costs for all, critics say† published in Washington Post on June 3, 2009.1 This article discusses as to how the hidden costs on the credit as well as debit cards make the purchasing as more expensive for those who prefer to pay cash. The charging of unauthorized commissions by the consumers therefore require that there must be an increase in the social costs for using this type of service. Paying higher fees against your debit or credit card therefore requires the more extensive role of government. Though, according to the article, Bankers argue that this type of fee is necessarily important in order to run the credit system however, it also, on the other hand, attempt to increase the cost for consumers. Thus the overall cost allocation/loss approaches might not have been used at

First World War and the Poetry Essay Example | Topics and Well Written Essays - 1250 words

First World War and the Poetry - Essay Example The poets of this period reacted in a number of ways to the war. Some of their poems deal directly with war experiences. They spoke about their fortitude and the emotional trauma that they suffered. Some addressed the futility and horrors of the war; while some expressed the loss of loved ones. The woks of poets like Edward Thomas Isaac Rosenberg, and Wilfred Owen illustrate the horrors of the war in great detail. Having a first hand experience of the war as soldiers, these writers understood the meaninglessness of the war. They realized that other than destruction there is nothing to be gained from the war. They demonstrated the same in their poetry. In Edward Thomas' poetry titled The Owl, the poet illustrates the wretchedness of the aftermath of a war. The soldier is tired, hungry and needs to rest after surviving the war. After having food at the inn, the soldier lays down to rest. But the memories of the war haunt him and he becomes restless. He realizes that war did not bring anything other than destruction and loss of lives of fellow human beings. This agitation is further heightened by the cry of the owl: The cry of the owl embodies the misery of all the soldiers who lost their lives. The owl seems to be lamenting the death of those who lost their lives. The soldier's awareness of their deprivation awakens a sense of remorse in him: Another of his poems titled The Rain, illustrates how the war can damage one's sense of worth. Feeling solitary amongst the dead bodies that are lying all around, he experiences a void which can never be filled. He is preoccupied with death which he knows is imminent: "Remembering again that I shall die" (Jon Silkin 91). The deaths have hardened him. There is no love in him. He is: "helpless among the living and the dead" (Jon Silkin 91). He does not feel any pity for the dead. His life as a soldier makes him cynical. He considers death to be a blessed condition rather than be alive with a sense of such worthlessness: "If love it be towards what is perfect and/ Cannot, the tempest tells me, disappoint"(Jon Silkin 91). Another poet who illustrated the horrors of war is Isaac Rosenberg. His poems deal with the sufferings of the soldiers. He looks at the war from the view point of a soldier. Rosenberg 'painted' what he saw and experienced; his poetry contained the colors of light/shade and the contrasts of night and day of the battlefield landscapes he constructedin his poems. These painted poems also contain a philosophizing about life andcivilization. (Trevor Tasker). Isaac Rosenberg's poem Returning, We Hear the Larks shows a soldier's preoccupation with death

Amelie Rorty on The Historicity of Psychological Attitudes Assignment

Amelie Rorty on The Historicity of Psychological Attitudes - Assignment Example Dynamically permeable love is precarious because once it changes the character of a person; their affair may terminate prematurely (Grau, Para. 22). According to Rorty, dynamically permeable love is distinct from constant rigid love in a number of different ways. Constant rigid love is a kind of love that is consistent and does not change due to circumstances two parties. Amidst difficult times, constant rigid love has the potential to prevail and stand the test of time. Although the character of friends may change due many factors such as growing wealthy or one becoming successful, their friendship will always remain unchanged. Even though the attributes that brought the two friends together initially changes, the love for the two parties remains unshaken. Other contributors of the topic such as Nozick and Kraut also came up with similar description for this kind of love. However, Rorty contends that this particular kind of love does not can grow to higher levels and flourish unlike dynamically permeable that has a high potential. Dynamically permeable love seems to enjoy the support of some groups because it considers changes as a means of guaranteeing consistency whereas constant love fails to do so. It accommodates changes in a partner’s traits for the sake of securing the friendship unlike constant love that is very rigid and protects the status quo (Grau, Para 23). In some instances, Rorty comes out supporting constancy of love as the best kind of love which creates confusion about her actual position on these two kinds of love. However, she fails to point out precisely on what entails constant love. Two definitions of constant love by Kraut leave her confused about the composition of constant love. The first views entail constant love, and the undying love that two friends may have despite character changes. The second one describes it as a love that does not undergo via dynamism given that the

Integrating Culture and Diversity in Decision Making Term Paper

Integrating Culture and Diversity in Decision Making - Term Paper Example Employees also have benefits, and have participated in the company by stock options and are also given premiums. This has only brought them closer, and such measures are to measure the workers and also to encourage them to work more (Zell, 2007).   This company is one company that has not been in the news for the wrong reasons. Wherever the products and services of the company have reached, they have managed to make an impact on its customers. The company has grown larger by the day, an aspect and achievement that can be attributed to the workers and the culture that the company has. The company has certain objectives that have kept it running since its founding. They mostly cover all the business areas that a business seeks to achieve namely; profit, growth, customers, the people, management, citizenship and most important teamwork (House & Price, 2009).  The company seeks to have quality control over its workers and the world in general. In some companies, the HP’s metho d is seen as a significant and crucial technique to be implemented. Innovation of work rules, teamwork, and profit allocation are aspects that have made the company successful (Packard, Kirby & Lewis, 1996).   Factors that cause the organization to embody this particular culture One major factor that has made the company adopt the method that it is using is the realization that success is built on a strong foundation, the strong foundation being its workers and together as a team, they have managed to make the company a global success. Their innovation and teamwork has enabled the company to be the envy of many, and its products and services still have the popularity over other technological products. Research and development are significant with the company, and they have managed to... This company is one company that has not been in the news for the wrong reasons. Wherever the products and services of the company have reached, they have managed to make an impact on its customers. The company has grown larger by the day, an aspect and achievement that can be attributed to the workers and the culture that the company has. The company has certain objectives that have kept it running since its founding. They mostly cover all the business areas that a business seeks to achieve namely; profit, growth, customers, the people, management, citizenship and most importantly teamwork. The company seeks to have quality control over its workers and the world in general. In some companies, the HP’s method is seen as a significant and crucial technique to be implemented. An innovation of work rules, teamwork, and profit allocation are aspects that have made the company successful. One major factor that has made the company adopt the method that it is using is the realizatio n that success is built on a strong foundation, the strong foundation being its workers and together as a team, they have managed to make the company a global success. Their innovation and teamwork have enabled the company to be the envy of many, and its products and services still have the popularity over other technological products. Research and development are significant with the company, and they have managed to make strides in the technology sector because of the ability to have a culture that incorporates all.

Hospitality Management Essay Example for Free

Hospitality Management Essay Introduction The tourism industry is rapidly becoming one of the fastest growing and successful industries, with revenue of recorded 693 million international tourist arrivals in 2001, reported by World Tourism Organization (WTO), nevertheless its definition cannot be agreed on. Youell (1998; pg.9) presents a definition given by WTO in 1993 defining tourism as â€Å"activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and other purposes.† During the nineteen century, there was a surge of mass tourism due to the advancement of all types of transportation as well as the development of seaside resorts. Society had greater income and more time for leisure (Urry, 2002; pg 16). Although tourism industry continued to grow, there was a shift in the tourism behaviour, WTO justifies this behaviour stating that society had become more aware of the environment and developed the sudden interest in different activities and opportunities involving local culture. Fennel describes alternative tourism as â€Å"small scale†; â€Å"locally-oriented†, tourists became more aware of local communities and with the environment. This theory is supported by WTO adding that consumers are now looking for â€Å"special, high quality, unforgettable experiences in which they can be active participants†. Furthermore it is added that special interest tourism is an extra motivation to tourist interest in engaging in more specific activities. Focusing solely on this topic, the author is to write a report on the grounds of special interest tourism. In order to achieve this, the author has chosen to analyze the surroundings of ecotourism in Amazon, Brazil. Therefore the report should offer the reader, provided with a justification, a sight full reportage based on one only special interest tourism, highlighting its history, size of market, market segmentation and examples of products available for the chosen special interest tourism. A review of models of motivation and tourism motivation enabling a study of different characteristics of the participants in the chosen special interest tourism should be included on the second section the report. The third section provides the reader an evaluation and profile of ecotourism identifying key organizations, agencies, communities, and businesses involved in the development of ecotourism in Brazil. Finally the last section incorporates an appropriate conclusion and recommendation which should include approaches that could provide a greater opportunity for the development and promotion of the ecotourism in the Amazon. Descriptive profile of the Special Interest Tourism activity The author had a chance to consider all options of research and carefully chosen to undertake a research and write a report concerning ecotourism in the Amazon. This topic was chosen as this is a new concept of special interest tourism and is in constant growth. Also this gives the author a chance to inform herself about ecotourism and its significance to the environment. As for the destination, Amazon was chosen because of its size, as it is the biggest tropical rainforest in the world and biggest biodiversity. Ecotourism activities have had a significant growth over the years due to â€Å"consumer concern about the environment† (WTO, 2002). United Nations decided to make 2002 the International Year of Ecotourism, focusing their reason to â€Å"bring together governments, international agencies, NGOs, tourism enterprises, representatives of local and indigenous communities and identify some agreed principles and priorities for the future development and management of ecotour ism† (Butcher, 2007, cited in CNEP/ WTO 2002a:7). Although 2002 was awarded as the International Year of Ecotourism by the United Nations, there is a general uncertainty concerning its history and meaning. Fennel (1995, pg. 25) defines ecotourism relating to nature, stating it is â€Å" a sustainable form of natural, resource-base tourism that focuses primarily on experiencing and learning about nature† connoting that such activity should occur in natural areas, contributing to the preservation of this. Opposing to this, WTO gives an alternative meaning to ecotourism, also based on the grounds of nature as â€Å"form of tourism in which the main motivation of the tourists is the observation and appreciation of nature† (WTO, 2002) Further to this, WTO views ecotourism as a form of tourism with 5 characteristics: 1. Tourists’ motivation should be nature-based involving observation and appreciation of nature as well as  preserving it. 2. It should contain educational features. 3. It should be organized by specialized tour operators for small groups. 4. It should minimize the negative impacts of the environment. 5. It should support the maintenance of natural areas by generating beneficial income to local communities, organisations and authorities responsible for the conservation of ecotourism areas. In contrast to the above definitions, based on nature, the International Ecotourism Society (ITES) offers a more profound meaning relating nature to local communities, â€Å"is responsible travel to natural areas that conserves the environment and improves the well being of local people† (ITES). It is agreed that both organisations have the same principles regarding the maintenance of ecotourism areas, where tourists should respect the environment, provide financial benefits and empowerment to local communities. Although there is a general disagreement on the exact meaning of ecotourism, all researchers agree that involves the environment and local communities; however it appears that there is an uncertainty about its origin. Research shows that ecotourism can be traced back to the late 1970s, this supported by Fennel (1999.pg 18) who presents reasonable arguments from studies demonstrating the origin of ecotourism. He describes how ecotourism emerged through tourists searching for environmental travelling surrounding nature and wildlife. In accordance with WTO (2002) ecotourism is a small niche market with a big potential for growth and economic advancement, one that if well managed can be used in conservation and preservation of nature and of the environment. Following their research based on the most popular countries for ecotourism, WTO has identified the market segmentation for ecotourists, which shows that: †¢ The majority is aged between 30 and 50 years old †¢ Mostly women †¢ Preferred activities were wildlife viewing, being in wilderness areas followed by seeing rare species. †¢ The top five preferred destinations for ecotourists were United kingdom, Europe, Africa, Asia and Latin America Estimated as the biggest and richest ecosystems in the world, the state of Amazon in Brazil comprises of nine countries in South America all together, occupying almost half of the whole country. The state of Amazon is approximately 5million square kilometres, home to 200 mammal species, 950 bird species, 2,500 fish species and 300 reptiles’ species, making the Amazon the largest tropical rainforest in the world. In addition, the Amazon River, which cuts right through the state, is the second biggest river in the world after the Nile. Boats and ships are the best way of transportation as the Amazon is covered in forest. Amazon got its name after the Portuguese explorers started expeditions along the river for a lost city known as ‘Eldorado’ in the hope of uncovering a city made of gold, before the British, French and Spanish explorers found it. Eldorado could never be found, but the name remained the same. Amazon is not only the habitat of thousands of species but also home to indigenous tribes who live off the land just like their ancestors did depending on the ecosystem for their food, shelter and livelihoods. Although ecotourism is a new concept, it is rapidly becoming a fast growing economic factor in the Amazon as it attracts major tourists for its attractions. On the other hand, it is also in danger due to deforestation, logging and forest cleaning, which presents a threat to the Amazon (www.amazon-rainforest.org). As a form of special interest tourism, it is important to have products available for this, which represents the nature preserving its natural habitat. With this in mind, there are many activities disposable for tourism as ecotourism is growing in the Amazon (www.embratur.gov.br). With the growth of ecotourism in the Amazon, many ecological crosswalks activities are provided to tourists wanting contact with the largest biodiversity of the world. The National Park of Pico da Neblina and the national Park of Jaà º are two of the most popular locations for crosswalks in the Amazon (www.embratur.gov.br). Another popular product available to tourists is cave tourism otherwise known as espeleotourism, consisting of exploring the inside of caves and studying their formations. Within the Amazon, Mato Grosso is the most visited cave  (www.embratur.gov.br). Floatation is an additional form of ecotourism activity, consisting of light diving with the use of a snorkel and a mask allowing the diver to be enchanted by the beauty underneath the water. Mato Grosso is the most popular and sought after location for this in the State of Amazon. Fauna watching is popular for those mostly interested in wildlife. National Parks in the Amazon grants visitors with thousands of different species, experiencing nature at its best. Bird watching has become reasonably popular to numerous tourists who travel specifically to Amazon for its biodiversity in search of all types of endangered species. Considered as the most sophisticated city on the planet and an important location for ecological tourism, Manaus the capital of Amazon forest is home to almost 1.5 million inhabitants. The city attracts tourists for its natural beauty, ecological parks and a diverse of over 15 attractions (www.embratur.gov.br). These include: âž ¢ Paricatuba Waterfall located in the bank of Negro river formed by sediment and surrounded by vegetation. âž ¢ Love cascade situated at Guedes bayou and filled with cold and crystal clear water. âž ¢ Parque do Mindà º, one of the last resorts housing endangered species. âž ¢ Grove of the National Research Institute of Amazonia (INPA) âž ¢ Zoo of the Forest War Instruction Center (CIGS) which house 300 species of animals, among monkeys, jaguars, ariranhas (Brazilian otters), snakes, alligators, macaws, tapirs and land turtles. âž ¢ Tupà © Beach whose only access is by riverboat It is clear that tourists travel to Brazil for its raw beauty, especially to Amazon which is rich in biodiversity. Ecobrasil has published statistics on international ecotourism to which shows that 39% of tourists visit Brazil for its natural beauty, this being their main motivation for doing so, while 7% visit Amazon as their main source for ecotourism (www.ecobrasil.org.br). Ecobrasil has also demonstrated results carried by Embratur Domestic market study carried in 2005/2006 in which shows that 6% of tourists view ecotourism as a motivation for travel, confirming that only four million tourists are interested in ecotourism. Profile of the evidence of the motivation and satisfaction of SIT Above the author mentioned the statistics for tourists that visit Brazil and their motivation for such. However some researchers have identified other motives for motivation which explain reasons to choose a specific ecotourism location. Maslow generated a hierarchy of needs based on what motivates individuals when deciding where to go on holidays and what activities to pursue. This hierarchy of needs is based on a series of levels, starting on the lowest level and terminating on the upper level once all levels of achievement are satisfied. The hierarchy of needs is displayed as a pyramid and at the lowest level, this for physiological needs, where individuals have the needs to satisfy their most basic needs such as eating and clothing. Once this need is achieved, Maslow identifies the individuals desire to carry on achieving the remaining needs until all levels of the pyramid are satisfied (Mullins, 2007, p.258). On the contrary to this view, Ryan (1997) has argued that the tourist behaviour is behind the motivation of the traveller leading to a certain type of holidays, focusing on the social motivation rather than needs. He identifies how two tourists from different backgrounds can have different attitudes to holidays but have similar motivation for such stating â€Å"both sets of behaviour arise from the need to be with others†. Ryan also recognizes theoretical models of motivation by classifying theories and their researchers. One of these the concept identified by Pearce who argued travel motivation through the concept of travel career ladder, this corresponding to â€Å"learning through tourist experience† (Ryan, 1997, p.37). The travel career ladder is characterised by different forms of motivations, with relaxation at the bottom of the ladder, followed by stimulation, relationship, self-esteem and development and fulfilment, and it should be by order of travel experience, the more experience they are, more interest they start developing and their motivation to travel start to increase. This meaning that a tourist on their first holiday is looking for relaxation however the more they travel, motivation starts to change as they become more concerned with learning about history and culture, and in time, the tourists will rich the upper level of the ladder, searching to get more involved in the province (Ryan, 1997). Other analyses have emerged with the expectancy of encountering tourists’ motivation for choosing this type of special interest tourism. Thus Hall and Weiler (1992) have identified researchers who have studied motivations for specific special interest tourism. Hall and Weiler (1992) have identified research made by Crompton in which he noted that tourist were in a cultural and educational travel motivations. This can be said it is closed linked to what was later interpreted by Read (1980) in which he admits what motivates tourists is the need for authenticity and uniqueness as well as educational. With this he emerged with the idea of REAL tourism, translating that travelling should be rewarding, enriching, adventuresome and a learning experience for the tourist. Hall and Weiler have created a table identifying tourists motivations associated with the specific special interest tourism and they have concluded that tourists may have various motivators related to the special interest activity. Therefore, it is said that the motivations for the participants in ecotourism are apart from learning is to be in contact with the nature or indigenous civilians. A further argument into the motivations of tourists has emerged, as Page and Dowling (2002) presented two sides of ecotourism: hard and soft tourism. Hard tourism refers when the participant are environmentalist who take sustainability quite serious and is purely interest in the nature and being in contact with the wilderness, taking a prolonged trip in almost undisturbed location, while soft tourism refers to tourists in short term trip, have little contact with nature and are not strongly committed environmentalists. However, motivations are not the only factors tourists take into account when deciding on the special interest tourism. The type of product and expertise by those involved promoting this specific special interest tourism. Hall and Weiler (2002) argue that experienced professionals play an important role on the tourists’ selection of destination. Professionals such as Specialty Travel Index offer a multitude of travel opportunities worldwide (http://www.spectrav.com/index.shtml). Evaluation of the development of a named SIT within an identified destination area Butcher (2007) views community participation as an important step to the development of ecotourism, as decisions made concerning ecotourism affects the community and their lives. Butcher adds that this initiative is also supported by World Wide Fund for nature (WWF) in which they state communities should have a high level of control on the development of ecotourism. Additionally communities should be intensely in all decision-making concerning the growth of the landscape â€Å" tourism should therefore respect and value local knowledge and experience, maximise benefits to communities, and recruit, train and employ local people at all levels (Butcher, p.67). Ecotourism should be beneficent local communities, conservation of the environment and provide financial contribution to the upkeep of a conservation project. In addition local communities’ involvement in the development of ecotourism â€Å"improves the tourist experience† (Page and Dowling, 2002). Alternative Travel Group (ATL) is an example of the above, in which they work effectively with local communities. Founded in 1979 is an organisation based upon sustainability http://www.atg-oxford.co.uk/index.php) ATL collaborates with local communities, listening and acting on what was suggested. This allows communities to express their concern about the conservation of their habitat (http://www.atg-oxford.co.uk/index.php). Profits go towards construction of infrastructures and conservation projects in the most necessitated areas. They incentive individuals to present their ideas and providing they are sustainable to which they can invest on. Hence they have various projects ongoing worldwide which benefit local communities and preserve the environment (http://www.atg-oxford.co.uk/index.php). It is not only local communities that play a vital role in the making and development of ecotourism, many organisations, agencies and small businesses have an important and constant involvement in the successful and promoting of this growing form of special interest tourism. World Wide Fund for nature (WWF) is the largest non-governmental organisation in the world. Based in over fifty-two offices and active in over ninety countries, it has over five million supporters worldwide, many volunteers (Butcher, p. 42). WWF has three main missions that represent their work: safeguarding the natural world, tackling climate change and changing the way residents live. Consequently they have generated a program designed to protect the environment. Amongst other projects, WWF is working in ensuring the ecosystem in the Amazon maintains its environmental and cultural contribution to local people (http://www.wwf.org.uk/). WWF main objectives regarding the Amazon as a whole are: âž ¢ Tackling deforestation âž ¢ Encouraging responsible agriculture and production âž ¢ Helping create protected forest âž ¢ Ensuring free-flowing rivers and forest-friendly roads Moreover WWF has enlisted the help of Sky TV in promoting the safeguarding of rainforest in Amazon. Both work with local communities offering them with economical help to look after millions of hectares of forest, combating illegal logging and forest deforestation (http://www.wwf.org.uk/). Additionally WWF closely works with two UN bodies, International Union for the Conservation of Nature (IUCN) and United Nations Environment Programme (UNEP). WWF has written guidelines highlighting a community-based ecotourism in which the organisation directly works with communities in conserving and preserving the environment and provide advice on how to deal with issues surrounding their landscape. One of their project is based in Manaus, capital of Amazon, a community –based initiative, the Silves Association for Environmental and Cultural Preservation, this aims at protecting the fishing lakes at this site. On top pf this, WWF opened an ecolodge in the same region run by local people, 20% of all profits go towards the management of preservation of the site. In addition, WWF has created a programme in Brazil solely based on raising awareness about forms of ecotourism that should be practiced based on its principles (http://www.icrtourism.org/Publications/WWF1eng.pdf). The international ecotourism society (TIES) is a non-governmental organisation funded in 1990 with the objectives of aiding the development of ecotourism, helping communities, organisations to promote and practice the principles of ecotourism. TIES have clear aims concerning ecotourism which consists of bringing together individuals, institutions and tourism industries in the interest of ecotourism, educating tourist and professionals on ecotourism and influencing organisations on practicing all principles regarding ecotourism. Working in partnership with other NGOs such as Planeterra and yourtravelchoice.org, all three organisations provide tourists with opportunities to get involved in ecotourism activities, help local communities, work together in inform tourists on how to conserve the nature. Furthermore, they offer their own input on eco-destinations, allowing individuals to get some relevant information on ecotourism and its issues (www.ecotourism.org) Although Planeterra is more involved with community, they still remain concerned with the environment. This non-governmental organisation organises community based projects worldwide in order to help local people live in a more environmental safe surroundings (http://www.planeterra.org/). The Brazilian Ecotourism and Adventure Travel Trade Association (ABETA) is an association that closely works on the development of ecotourism activities in Brazil. Their goal is to promote the conservation and preservation of Brazil’s cultural and historical heritage (http://www.brazilnature.travel/index.php). ABETA promotes amongst adventure tourism, ecotourism activities such as bird watching, caving, safari and wildlife. Thus in partnership with the Tourism ministry, Brazilian tourism board (Embratur) and BBECO which is administered by ABETA, all have the same common aspiration: promote Brazil as one of the top destinations for ecotourism while keeping it environmentally safe (http://www.brazilnature.travel/index.php). Embratur, a Brazilian Tourism Board is an organisation responsible for providing policies in tourism related activities, including ecotourism activities such as hiking, cave tourism, floatation, bird watching and fauna watching (www.embratur.gov.br) Ecobrasil, a Brazilian ecotourism Association  is a NGO founded in 1993 whose primarily focus is on ecotourism. Whilst incorporate a clear mission in which they want to promote Brazil as a â€Å"reliable destination for ecotourism†, their vision is to â€Å"forward ecotourism and sustainable tourism through building knowledge networks and participate in and/or develop projects that helped advance the knowledge about good ecotourism practices and planning in Brazil†. Hence their objectives is to create a network of data solely on ecotourism, commitment in minimising the impact of tourism on the environment, acknowledge statistics on ecotourism and represent ecotourism on a worldwide level (www.ecobrasil.org.br). Proecotur Programa de Desenvolvimento do Ecoturismo na Amazà ´nia Legal (programme of ecotourism development at the Legal Amazon) recognises that ecotourism has a huge potential to be converted into the biggest source of income on the Amazon, predicting up to three million ecotourist annually. Therefore they have generated new strategies to guarantee that Amazon becomes the most popular state for ecotourism. They believe the creation of a sustainable environment does not require greater investments, rather intelligent strategies for transportation. With this to attract tourists they agree that there is a need for improvement in the transportation and improvement of the quality of services available to tourists plus there should be a cre ation of more sustainable products (http://www.faunabrasil.com.br). Conclusion Although tourism is not a new concept, ecotourism is. This emerged with the individuals growing concern with the environment. There is a general disagreement when defining ecotourism but many researchers and organisations agree that is a form of activity in which participants want to be in touch with the nature and with the environment and this should follow principles set by organisations for the safekeeping of the environment and also benefiting local communities. Various researchers have attempted to clarify the motivations for tourist choice of destinations and specials type of interest, and with this it was concluded that none could have a general agreement on these except that  tourist could have common attitude when selecting destinations. They could be educational and cultural; however the idea of tourist wanting new, unique and untouched surroundings gave away to the new concept of Real travel: rewarding, enriching, adventuresome and learning. Ecotourism is a growing and prosperous form of special interest tourism and the activities incorporated for this are increasingly generating income to those involved in promoting ecotourism and to local communities who should be involved in the decision-making concerning the development of ecotourism. The author during the research into organisations involved in the promotion of ecotourism has come across the fact that most organisations are non-governmental organisations that depend on volunteers. Also the majority of these organisations are interrelated having common objectives when it comes to ecotourism: promoting all ecotourism activities, safeguarding the environment and preserving the nature. Recommendations Although organisations are interlinked with one another, it appears that it is not enough, as the market segmentation show, only a certain type of individuals practice ecotourism and ecotourism related activities. Brazil is popular with tourist for its beauty therefore NGOs, agencies and business should do more to promote ecotourism in Brazil, speciality in Amazon, which is a huge area with a lot to offer to all types of tourists. Hence all organisations should work together not only in the safeguarding of the environment but advertise Brazil as the best country for ecotourism, enhancing its beauty and reasons to visit as well as promoting ecotourism activities in a way that appeals to all age groups and gender. Additionally NGOs, agencies and business should stress the need to practice the imposed regulations in protected areas in order to preserve the nature for tomorrow. Another recommendation would be to look how other forms of special interest tourism could be useful in providing aid in the development of ecotourism. An example of this would be religious tourism. 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